Aristokids.in: from page two to an average position of 5.4
How a four-year SEO programme helped an Indian children's clothing store grow organic clicks by 50% and impressions by 37.7% in the last six months alone.
- E-commerce
- SEO
- 4-year engagement
- Clicks
- 12.7K
- Impressions
- 1.34M
- Avg. position
- 5.4
- Avg. CTR
- 0.9%
+50.1%
+37.7%
was 8.1
stable, being optimised
Before and after
Google Search Console, last 6 months compared with the previous 6 months.
Four years, one compounding plan
2022
Foundation: technical audit and restructure
Fixed crawl errors, improved page speed and added schema markup to product categories. Built a keyword strategy around children's clothing and accessories in India.
2023
Content and authority
Published 30+ optimised articles for parent-focused searches and built topic clusters around baby clothing, kids' fashion trends and seasonal collections.
2024
Scale: links and category pages
Earned links from parenting blogs and Indian e-commerce directories and optimised 50+ product and category pages for long-tail searches. Average position improved from 12+ to 8.1.
2025–26
Core Web Vitals and SERP features
Reached an average position of 5.4 and 1.34M impressions. Now targeting featured snippets, AI Overviews and Google Shopping to lift click-through rate above 1.5%.
Services delivered
- Technical SEO
- On-page optimisation
- Content marketing
- Link building
- Schema markup
- Core Web Vitals
- Keyword research
- Competitor analysis
- Google Search Console
- E-commerce SEO
What made the difference
- Fixing the technical base before producing content.
- Category pages treated as the main money pages, with content to support them.
- Links from relevant parenting and e-commerce sites only.
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