How To Do Keyword Research for Website To Gain Traffic?
Social Spot Media Dec 3

How To Do Keyword Research for Website To Gain Traffic?

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Keywords are terms and phrases that are used to target a specific audience or group of people in organic and paid search results.

What exactly is Keyword Research?

Keyword research is the process of locating and analyzing words and queries entered into search engines in order to find an answer to a concern or question.

This is the first step in the SEO Process because it allows the marketer to uncover and explore your keyword space to determine what topics or pages can be created or strategically added to your content to improve your website’s search engine results page (SERP) position and performance.

Why Is Keyword Research So Crucial?

If your site ranks highly for specific keywords but is not seeing the results, you may not target ‘good’ keywords.

I understand what you’re thinking. Is it possible to have good keywords? In reality, yes! Isn’t there little point in ranking first for search terms that are only used three times per month? Keyword research is thus an essential step in determining which keywords to target.

Factors of Keyword Research to Consider When Selecting Organic Keywords

When performing keyword research, Few major factors to consider.

1. Number of Searches

Search volume tells you how many times a term is searched for each month on average. This indicator can also assist you in determining the competitiveness of a keyword.

Semrush’s Keyword Research tool can show you how much search traffic each keyword has.

Keyword Research

2. Competitors

The difficulty of ranking organically for your desired phrase is measured by keyword competition. The competitiveness of a term is heavily influenced by the market and its popularity.

It is significantly simpler to rank for a less competitive keyword since there are fewer people attempting to rank for it. However, if a term is more competitive, ranking for it may need more time or resources, so consider deprioritizing it.

There is no single method for determining the competitiveness of a keyword. Semrush provides two measures to help you quickly assess competition:

  • Phrase Difficulty indicates how tough it will be for your website to rank organically in the top ten of Google SERPs for that keyword. The higher the proportion, the more difficult it is to rise through the ranks.
  • The competitiveness of advertisers bidding on the term in their PPC ads is referred to as competitive density. This is graded on a scale of 0 to 1, with 1 being the most difficult to rank for.

3. Trends 

When creating your keyword list, keep in mind any rising or downward tendencies for that phrase.

It is typical for some words and terms to gain or lose popularity. In comparison to other seasons, ‘Christmas decorations’ are more likely to attract increased search volume during the winter.

You may use tools like Google Trends to enter date ranges to check whether your keyword has any seasonality trends, which can assist you to decide when to post your content.

Google Keyword Planner

4. Business Relevance

Although ranking for keywords is crucial, you should not attempt to rank for every term. Instead, concentrate on terms that are very relevant to your organization inside your market area.

Personas might be used to assess relevance to your business. Consider whether your keywords might potentially answer a searcher’s question while analyzing them.

5. Placement in Keyword Research

In addition to the parts of keyword research outlined above, it’s critical to identify where searchers are in the purchase/conversion funnel.

In brief, keywords may fall into one of the following categories:

At this point, you’re seeking phrases that will raise awareness of your products or services. These keywords will be related to your product, services, or content.

  • Consideration – During the consideration phase, searchers begin to compare items in order to locate the best option for them.
  • Conversion – The last step is for people who know they want your product or service but need more information before making a purchase.

Knowing where searchers are in the conversion funnel might help you decide on a keyword strategy. Consider if the keyword will be utilized to drive conversions or raise awareness.

6. Pay-Per-Click

The cost-per-click (CPC) model can assist you in determining the relevance of your organic keywords. The greater the average bid on a term, the more likely it is that it will result in a conversion. CPC may also indicate how ‘useful’ a term is to your company.

7. Power and Authority

Google will give more weight to reliable sources. This implies you should do everything you can to establish yourself as an authoritative source by creating useful, informative content and promoting it to acquire social shares and links.

Tools for Free Keyword Research

  • Google Keyword Planner – A great tool for creating powerful keyword lists. This free Google Ads service allows you to create keyword suggestions and bid estimates, which may help you plan your marketing approach.
Google Keyword Planner
  • Google Trends – Google Trends gives access to a sample of genuine Google search inquiries.
  • Google Search Console – This free service allows you to monitor, maintain, and troubleshoot the visibility of your website in Google search results.
  • Ahrefs Webmaster Tools – Similar to Google Search Console, this tool allows you to monitor, update, and report on the health of your website, backlinks, and keyword ranks.
Ahrefs Webmaster Tools
Keyword Difficulty Checker
  • Keyword Rank Checker – Determines a website’s or URL’s rank in a search engine for a specific phrase in comparison to other websites vying for the same keyword.
Keyword Rank Checker
  • Semrush Keyword  Overview – A high-level report that allows you to search for any keyword in the Semrush database. When you input a word or phrase into the search field, you’ll see the keyword’s search volume, intent, number of results, CPC, competition level, volume trend, and other information.
Semrush Keyword  Overview
  • People also inquire – A Google search function that dynamically displays groups of questions connected to the original search query.
  • Related Searches – The eight search results at the bottom of the page. To find phrases linked to your search, Google’s algorithm creates related searches. They are highly important for SEO since they assist you in finding appropriate keywords for your content.

Keyword research, when done effectively, may greatly improve your SEO and PPC campaign. It can aid in the creation of highly targeted content, therefore captivating readers and resulting in more conversions.

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