All businesses benefit from social media. You may increase your brand’s visibility and engagement by developing an effective social media marketing strategy.
Globally, there are 3.34 billion active social media users. Because there are so many individuals on social media, it is a wonderful platform for businesses to communicate with their customers.
However, all social media users check in at different times and from different time zones. Social media is a very dynamic medium. If you want to engage your entire audience, you must ensure that your articles appear in their feeds at the appropriate times.
So, When should you post on social media?
Marketers all over the world face this quandary on a regular basis. However, there is little agreement among different studies on the best time to publish on social media.
Let’s look at what several studies say about the optimal time to post on social media.
What Influences the Best Time to Post on Social Media?
Each social media network has its own attraction and a distinct collection of users. Instagram, for example, is a highly visual platform that is primarily used by persons under the age of 35.
On the other hand, 45% of LinkedIn article readers are persons in upper-level positions, such as directors, VPs, and C-level executives.
What does this mean?
It implies that each social media site has different user personas. As a result, the surfing behaviors of users on these platforms vary. There is no one-size-fits-all strategy for determining the best time to publish on social media.
When Is It Appropriate to Post on Facebook?
First and foremost, who uses Facebook? And where do the majority of Facebook users originate from?
Understanding Facebook Audience Demographics
Facebook, the largest social media network, has over 2.32 billion monthly active users. People use Facebook on both mobile phones and computer screens. They utilize it for both business and play. In a nutshell, the usage varies.
Before we go into the best time to publish on this social media network, let’s look at the Facebook user demographics.
CoSchedule analyzed data from many research to determine the best time to publish on Facebook. They classified their findings according to industry. The ideal time to publish on this social media network is 9 a.m. across industries.
Image from CoSchedule
According to the survey, the greatest days to post on Facebook are Thursday through Sunday. The report from Sprout Social on this is a little more specific. It states that the optimum time to post on Facebook is on Wednesday between 11 a.m. and 1 p.m.
When Is It Appropriate to Post on Instagram?
Before we get into the best time to post on Instagram, let’s take a look at who uses it.
Understanding Instagram Audience Demographics
Instagram, like Facebook, has a young user base. Instagram’s 1 billion users are mostly under the age of 35. Approximately 60% of users claim they use Instagram on a daily basis.
Instagram’s Best Time to Post on Social Media
The ideal time to post on Instagram for most industries, according to the CoSchedule research, is between 1:00 pm and 5:00 pm. Friday is the best day to post on Instagram.
Image from CoSchedule
According to Sprout Social research, activity on Instagram peaks around midday. However, items published in the evenings and mornings during the week also perform well.
The greatest time to post on Instagram, according to Sprout Social, is Wednesday at 11 a.m. The time window of 10-11 a.m. on Fridays also works nicely. On Sundays, Instagram postings receive the least amount of engagement.
On other days, the time period from 11 p.m. to 3 a.m. is uninteresting.
When Is It Appropriate to Tweet on Twitter?
Who is on Twitter?
Before we explore the optimum time to post on Twitter, let’s first grasp its audience demographics.
Understanding Twitter Audience Demographics
Image from Statista
Twitter’s demographics differ from those of other social media networks. This is because, in addition to a young audience, Twitter also appeals to older generations.
21% of Twitter users in the United States are between the ages of 25 and 34. Furthermore, people aged 55 to 64 account for the same proportion of the Twitter population.
Image from CoSchedule
Twitter: When Should You Post on Social Media?
Twitter tends to peak in the early morning and then drop down until late in the evening. According to the CoSchedule research, the ideal time to post on this social media platform is between 8 and 10 a.m. or 6 and 9 p.m.
When Is It Appropriate to Post on LinkedIn?
Let’s start with who uses LinkedIn.
Understanding LinkedIn Audience Demographics
LinkedIn’s popularity is not as high as that of other social networking networks. According to a Pew Research Centre survey, only 26% of Americans utilize LinkedIn. However, 46% of all LinkedIn users in the United States earn more than $75,000 per year.
Image from CoSchedule
LinkedIn: When Should You Post on Social Media?
According to CoSchedule’s research, the greatest time to publish on LinkedIn for B2C firms is 12 p.m., while the best time for media companies is 8 a.m. For the majority of other industries, the hours of 10 a.m. to 2 p.m. are ideal for posting on this social networking site.
Because LinkedIn is used by working professionals, Sprout Social discovered that the majority of activity on LinkedIn occurs during working hours. On Wednesday, the optimum time to publish on this social networking platform is 9-10 a.m. or 12 p.m.
When Is the Best Time to Upload to YouTube?
Who really watches YouTube?
When do they seem to be the most active?
Let’s get some answers to these questions so we can figure out what the optimum times are to post on this platform.
Understanding YouTube Audience Demographics
After Google, YouTube is the second most visited website and the second largest search engine. Furthermore, it has the second biggest number of active users of any social media network, after only Facebook.
That alone demonstrates YouTube’s enormous popularity. But which demographics are it most appealing to?
According to a poll conducted by We Are Flint, YouTube was the most used social media network among people aged 18 to 44. As a result, it’s not only a channel for millennials.
Here are some more fascinating YouTube facts:
When Is the Best Time to Post on YouTube?
So, when is the optimal time to upload to YouTube? The answer to this question depends on who you ask.
Fredericks Networks conducted one of the most widely cited research on the subject. Despite the fact that the findings are from 2015, it is still the most often quoted study.
The optimum time to publish on YouTube, according to it, is between 12 PM and 3 PM on Thursdays and Fridays. This is due to the fact that viewing begins to rise on Thursdays and peaks on Saturdays.
Posting movies ahead of peak times increases the likelihood of them being indexed. By Sunday afternoon, viewership has begun to dwindle and peaked on the first three days of the week.
Conclusion
The optimum time to publish on social media differs depending on the industry and social media platform.
Why so?
Facebook, Twitter, Instagram, Pinterest, and LinkedIn all appeal to people of various ages and interests. You can determine the optimal time to post on each of these social media platforms based on their browsing habits.
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